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You must be thinking if your investment in custom packaging is worth it or not? It might be a tricky question as the value of custom packaging is worth its higher price for business. It helps businesses to boost their brand image and recognition in the market. It helps to foster customer loyalty and increase customer satisfaction. Cherry on top, it provides product protection during shipping and reduces damaged product delivery. That lessens the refunds and costs associated with reverse logistics.
Whereas standard packaging is lower in cost, but can be a bad experience for customers, and they will switch to your competitors, which harms your brand. So it’s the best suitable option to invest in custom packaging for businesses that are interested in brand growth and customer loyalty, as it provides long term benefits to them. If you’ve ever wondered whether custom packaging is worth it, this post is for you. Let’s take a deeper look at it!
Custom Packaging Cost Vs Value
Here we have summarised the cost and value of standard vs custom packaging in a table below to have a clearer look:
| Aspect | Custom Packaging | Generic (Stock) Packaging |
|---|---|---|
| Cost | Higher upfront costs: Requires investment in design, setup fees, and often larger minimum order quantities. However, bulk orders can reduce the cost per unit. | Lower upfront costs: Cheaper and more readily available, especially in smaller quantities. |
| Value | Higher long-term value: Acts as a powerful marketing tool that can increase sales, improve customer loyalty, and ultimately increase profits. | Low long-term value: Minimal branding opportunity and do not enhance the customer experience. |
Value That Custom Packaging Adds To Your Business
Personalized packaging boxes add more value to your business. More often than not, your packaging is the first interaction a customer has with your brand before they try what’s inside. Whether you’re launching a new product or rethinking your packaging lineup, investing in custom packaging has the potential to drive measurable results for your business. Here are some of the factors on which custom packaging effects:
- Improves Brand Recognition
- Increase Perceived Product Value
- Boost Customer Experience
- Secure Products During Shipping
- Reduce Long term Costs
- Communicate Brand Values
Improves Brand Recognition
Custom packaging boxes can enhance brand recognition by using different colours, logos and elegant designs. Your business can create a strong brand image in the market. Custom packaging boxes with logos can be designed for brand recognition. Investing in packaging boxes makes your customers identify your brand in a crowded market through its printed logo on the boxes.
Increase Perceived Product Value
Custom packaging designs are unique and thoughtful, which conveys a message to the customers that your packaging has been made with attention to each detail. It helps customers to trust the quality of the product through its eye-catching packaging and influences buying decisions.
Boost Customer Experience
Customers are always excited about a unique unboxing experience, and they expect it from each premium packaging. Custom packaging can be designed in a way to surprise your customer each time they choose your brand. By investing in packaging boxes, you can add personal touches or unique features that will enhance your customers’ experience, build loyalty and boost sales.
Secure Products During Shipping
By investing in personalised packaging boxes bulk, you can ship your products without damage, and it can reduce your refunds and returns. The cost which is associated with reverse logistics can also be reduced due to safe product delivery, and it will increase your profit. It will make your customers happy, and they will tell other people about your brand, which can become a free word-of-mouth marketing for your brand.
Reduce Long term Costs
It is a misconception regarding custom packaging that it is too expensive. The initial investments in custom packaging boxes might be higher, but it can provide long term benefits to your business in so many ways. By investing in custom packaging, you can reduce waste, need of bubble wraps to fill voids and it takes less space during shipping bulk items. It leads to long-term savings on materials and freight costs.
Communicate Brand Values
Investing in custom packaging can communicate your brand values that can align with consumer values, such as sustainability. By using eco-friendly packaging materials and highlighting your commitment to the environment can attract eco-conscious consumers and boost your brand’s reputation.
Increase ROI For Custom Packaging
You can increase your return on investment for custom packaging by designing it in an effective way to reduce waste and shipping costs. You can calculate ROI using this formula:
- ROI = (Net Profit / Cost of Investment) x 100
The factors that can increase ROI for custom packaging are as follows:
- Create Shareable Packaging
- Focus On Consistent Designs
- Assess Your Results
- Choose Right Size Product Packaging
- Optimize Cost-effectiveness
Create Shareable Packaging
You can add hashtags of your brand on packaging boxes. You can design your custom printed boxes handles with the company’s website printed on them. So that customers can post or share their unboxing experience on different social media platforms.
Focus On Consistent Designs
“Consistency is the key to success” Keep your brand style and designs consistent throughout to make your product packaging recognizable to your customers. Your packaging boxes should reflect your brand’s identity.
Assess Your Results
After launching a new customized packaging with distinct features, check the feedback of your customers. Measure the sales and average order value to identify the consumer’s reaction to your packaging, which helps you to quantify your return on investment.
Choose Right Size Product Packaging
Customizing the right size of product packaging leads to reduced waste of materials and resources. Small changes can lead to significant long-term savings on shipping costs. It will also help you to keep track if your packaging investment is fruitful or not.
Optimize Cost-effectiveness
You need to identify how much luxury is required for your brand’s products. You don’t need to choose the most expensive material to make a lasting impression on your customer. You can design a natural packaging box using kraft material with minimal designs that look aesthetically appealing to the customers.
Work With Hot Custom Boxes For Your Custom Packaging Solutions
- If you’re in need of custom packaging boxes, you can trust Hot Custom Boxes. For decades, our team has been helping businesses like yours get purposeful, powerful packaging solutions.
- When you work with us, our team will develop a deep understanding of your business, matching you with the custom option that fits your exact specifications. To date, we’ve worked with hundreds of happy customers.
- We’d be delighted to help you, too. We offer a complete suite of services that scale as you do. And while doing this, we keep sustainability factors in our mind. From the initial design to the final shipment, we’ve got you covered.
