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Custom packaging is now becoming a popular choice among businesses. Many businesses are now getting aware of customized packaging and its benefits. They help them to make their brand recognizable, improve customer experience, and many more advantages!
But there are some misconceptions regarding custom packaging. Here we will debunk the 10 most common myths about custom packaging that are revolving around us!
Myth 1: Custom Packagings Are For Companies With Extra Budget
Myth 2: Custom Packaging Is Too Overpriced
Myth 3: Custom Packaging Is Too Complex To Design
Myth 4: The Lead Time Can Take Forever For Custom Packaging
Myth 5: Custom Packaging Is Not Nature-Friendly
Myth 6: Successful Packaging Has To Be Expensive
Myth 7: Packaging Finishes (Like Foil) Are Not Recyclable
Myth 8: Biodegradable And Compostable Packagings Are Same
Myth 9: Standard Packaging Is As Good As Custom Packaging
Myth 10: Standard Packaging Is Enough For Quality Products
Myth 1: Custom Packagings Are For Companies With Extra Budget
Custom packaging explained that it is not only for larger businesses. It can be customized according to your budget and product specifications. Smaller businesses can also design custom packaging to stand out in the market and compete with their rivals efficiently. It is also the most powerful branding tool for small and medium sized companies as well.
Custom packaging provides improved customer experience, enhances brand identity and builds customer loyalty. While larger businesses invest more in custom packaging, it doesn’t mean that it is only made for them. Businesses with a small budget can also customize their product packaging and sustain their worth in the industry.
Myth 2: Custom Packaging Is Too Overpriced
Custom packaging has some initial investments, but it can be a cost-effective solution for businesses in the long run. Custom packaging boosts brand image and reduces returns due to damage, and increases sales and generates profits, which is way more than the initial investment.
Myth 3: Custom Packaging Is Too Complex To Design
Many businesses think that they cannot design their product packaging, as this is a complex task. But that is not true. You just need to communicate your packaging specifications with an expert packaging company like Hot Custom Boxes, and the rest they will handle all the fuss.
Some companies offer 3D mockup design support to encourage customers to have a clearer look at their product packaging before placing an order.
Myth 4: The Lead Time Can Take Forever For Custom Packaging
Custom packaging can have extra lead time than a standard packaging box, but it doesn’t take as much time as anticipated. Many companies offer fast turnarounds with quality packaging and can manufacture these packaging boxes in some business days. Some businesses think that custom packaging’s longer lead times can delay their product launches or promotional activities. For this, you can plan and order your packaging boxes in advance, which minimizes delays.
Myth 5: Custom Packaging Is Not Nature-Friendly
Some people believe that custom boxes are not eco-friendly. But this is a myth, as there are many companies that offer sustainable material packaging boxes. There are many water-based inks available in the market, which are now widely used to print on custom packaging boxes.
Custom packaging is designed to minimize carbon footprint and reduce environmental impact. This will not only benefit the environment but also attract the eco-conscious customers to the brand.
Myth 6: Successful Packaging Has To Be Expensive
This is a common myth that a successful packaging is always an expensive one. Outstanding custom packaging can be designed in a way that is effective and within a set budget. For a successful packaging, you should focus on the product protection, quality material usage and a design that perfectly fits the product without leaving extra space in the box. This will minimize the material usage. So it is clear that expensive material usage and flashy designs are not the reason for successful packaging.
Myth 7: Packaging Finishes (Like Foil) Are Not Recyclable
Custom packaging containing foil stamping is still recyclable. As hot and cold foils are 80% repulpable, that means during the recycle process it can easily break down into pulps and allow their fibres to be recovered for reuse.
Myth 8: Biodegradable And Compostable Packagings Are Same
Biodegradable and compostable packaging are not the same. Biodegradable packaging is that which takes some time to decompose naturally in the environment. Whereas, compostable packaging is that which is designed to break down into soil under specific controlled conditions, like industrial composting.
Myth 9: Standard Packaging Is As Good As Custom Packaging
If custom and standard packaging are compared then you will realize that it is not as good as custom packaging. Standard packaging focuses only on product protection and has a traditional one box size that fits all products, which leaves a void inside the box. You need to fill the void by adding bubble wraps to your standard packaging boxes. Moreover, they are not visually appealing.
Whereas custom packaging can be designed according to your product specification and size, which perfectly fits the product and provides protection to the product. They are visually appealing due to customized design options, and customers instantly get attracted to these kinds of packaging.
Myth 10: Standard Packaging Is Enough For Quality Products
Last but not least, the myth is that standard packaging is enough for quality products. Generic packaging is an unbranded, plain packaging through which quality cannot be defined to customers. In custom packaging boxes, you get a chance to customize your product packaging according to your preferences. Customized packaging is the best marketing tool as it can communicate the brand’s commitment, values, uniqueness and care for the customer. Its visual appeal provides a premium quality touch to the packaging boxes.
Sum Up
While there are many myths about custom packaging, we have summarized and debunked some of the common ones. Custom packaging enhances brand images, is cost-effective, provides product protection, and offers a wide range of designs. They are helpful in promoting your brand and convey a supreme unboxing experience. Customers are attracted to premium packaging with concise designs, which can only be done through personalized packaging!
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If you are interested in getting customized packaging boxes, check out our products today!
Hot Custom Boxes are the best packaging suppliers with high end printing services. Contact us at (332) 263-6086 or email us at [email protected] or submit the quote form.
